Worked closely with leadership team of ONEHOPE Wines, a Robert Mondavi Jr brand, to create the "Butterfly Series". My company was the first to forge entry of ONEHOPE into Asian markets. We generated a 400% increase in sales by developing a line specific to the Chinese market and by deploying 3-tiered marketing and sales strategy in targeted cities.
As a Sommelier, French Wine Scholar, and WSET Advanced Certified, I wanted to try my hand at winemaking and developing my own product. Lana is the product of my years of work in the wine industry.