About me

Larissa is an inclusive and detail-driven professional with extensive experience producing content for academic and business publications and communication vehicles. 10+ years experience working directly with clients from diverse socioeconomic, cultural, and ethnic backgrounds. Creative problem solver using effective communication and stakeholder engagement to produce high-quality results. Deep business experience in China.

She also launched her own wine company out of California called Lana.

Experience

APEC Business Advisory Council

Women’s Group Editor-In-Chief & China Economy Specialist

The APEC Business Advisory Council (ABAC) is the private-sector arm of the Asia-Pacific Economic Cooperation. The main mandate of this council is to advise Leaders and other APEC officials on issues of interest to business. 

Women’s Group team leader and economy expert for China, responsible for delivering practical policy recommendations for the 21 APEC economies to increase cross-border trade by micro, small, and medium-sized enterprises (MSMEs), with a focus on the digital economy, inclusive growth, and women-led MSMEs. Led the design and creation of 160+ page final report, including editing, revising, and formatting in Publisher. Presented summary of research findings with the USC research team at the APEC CEO Summit in Papua New Guinea. 

Embrace 

China-US Female Education Startup

Embrace is a cross-cultural organization that supports and empowers the stay at home “Momtrepreneur” so she can advance, grow, make new connections, and reach her highest potential, while giving her the flexibility to raise her children. 

Conducted research and created a feasibility plan for the female-led startup. Together with the founder, this business plan reached the Semi-finalist in USC's New Venture Seed Competition. The company's first location is currently being built in Shanghai with plans to expand to Los Angeles. 

CTE Tech Corp

Consulting Project

CTE Tech Corp is Taiwan’s largest car wiring manufacturer. It has 390 total employees across all of its locations and generates 21.83 million in sales (USD).

Created global expansion strategy report which included the current status of Taiwan’s economy, institutional arrangements, policies, and assessment of the strengths and riskiness of Taiwan’s economy. Presented the final report to CTE Tech Corp’s executive board in Taipei, Taiwan.

Education

USC Marshall

2019

Master of Business Administration (MBA) | Concentration in Leadership & Organizational Behavior

UC Irvine

2005 - 2009

International Studies, B.A. | Concentration in Economics

University of Padova

2008 - 2009

Study Abroad - Padova, Italy

© 2020 Larissa Insogna. All rights reserved.